Introduction
The e-commerce market has progressed rapidly in the last three decades due to technological advances, while the proliferation of smartphones and affordable data has transformed the social media landscape.
Nevertheless, brands and brand owners are not empowered or equipped to effectively monetize or take advantage of the enormous amount of content generated by users, while, at the same time, many users and content creators do not receive an adequate reward for their content. efforts.
For this reason, I want to introduce you Fanfare (FAN), an ingenious ecosystem of content exchange to easily connect brands and users through purchase videos generated by consumers through smart contracts and a common currency. Using the ERC-20 Fanfare Token (FAN Token), Fanfare is building a Social Commerce ecosystem where content creators, consumers and brands can be intimately connected through the exchange of value through FAN Tokens.
Definition
As I said, Fanfare (https://tokensale.fanfare.global/) is a cryptocurrency project built from scratch to enable social commerce, by implementing a two-sided community-based platform to create, curate and convert consumer-generated videos into instant-purchase videos for brands.
The unique feature of Fanfare is that it facilitates an integrated two-way commitment between the brand and the consumer, so that brands can expand their relationships with their consumers to maintain trust, familiarity and positivity, and allows the brand to convert Any video generated by the consumer in a shopping video with ease.
Users can also publish and share videos easily on Fanfare as on any social media platform. The added incentive is that brands can now accurately and cost-effectively add a "buy" button to any of these videos generated by consumers in Fanfare, converting them into instant purchase videos.
How it works?
| User application | Brand application |
|---|---|
| View and upload videos | Check videos and add them to the brand channel |
| Buy products | Add a "buy" button to a user-generated video |
| Participate in campaigns | Create campaigns |
| Vote for the winning videos in the campaigns | Make announcements to your fans |
Advantages
The advantages are that the creator of the content will be rewarded and the brands can take advantage of the power of the Videos Generated by the Consumer to build their image, promote their products and boost immediate sales, or for the generation of potential customers, while at the same time, they create their own library of viral videos generated by the consumer aggregated within their own channel.
Fanfare allows consumers to upload videos of their favourite brands/products, which can be converted into shopping videos (by brands) so that other users can buy these products directly. The creator and the content consumer are rewarded in the process. Moreover, The platform allows brands to easily convert these consumer-generated videos into shopping videos, which drives on-site purchases and increases their final results.
Fanfare will be an omnichannel Social Commerce platform in which users can buy products directly from their favourite brands through Shopping Videos Generated by the Consumer. It is designed to shape the future of Social Commerce and become the largest and most reliable marketing platform for consumer-generated shopping videos.
Bounty program
The project gives the opportunity to earn Fanfare Tokens performing some social media tasks and doing simple steps from the bounty program explained into the following Bitcointalk Webpage here (https://bitcointalk.org/index.php?topic=4565705.0), where you can access the link in order to see what are the conditions to become an early FAN contributor and start acquiring tokens.
For more information about the project, you can visit and read their WhitePaper available here (https://tokensale.fanfare.global/files/Fanfare_Whitepaper.pdf). You can also stay tuned in their official Telegram Channel (https://t.me/FanfareICO) or in their ANN thread here (https://bitcointalk.org/index.php?topic=4488699). I hope you liked the post and soon I'll send you new ones.
Do not forget to visit their Webpage (https://tokensale.fanfare.global/)!
Token details
The Fanfare Token (FAN) is a token based on ERC20 Ethereum implemented through intelligent contracts. FAN Tokens would be used by brands as a reward mechanism for content creators by converting their user-generated videos into shopping videos. This allows each video generated by the user to have the potential to become a point of sale for brands, thus converting the entire social platform into a product market.
Token: FAN
Platform: Ethereum
Type: ERC-20
Price in ICO: 1 FAN = 0.0001 ETH
Tokens for sale: 400,000,000
Platform: Ethereum
Type: ERC-20
Price in ICO: 1 FAN = 0.0001 ETH
Tokens for sale: 400,000,000
| Cornerstones | Description |
|---|---|
| Share efforts | It will serve to increase user growth, build trust among stakeholders and ensure sustainability. |
| Distribution of wealth | Economy in which all stakeholders will benefit from the distribution of incentives and rewards |
| Unlocking New Value | Through the conversion of videos generated by the user in purchase videos. |
| Token distribution | Token Allocation |
|---|---|
 |  |
Roadmap
| Date | Events |
|---|---|
| December 2016 | Fanfare App development begins. |
| May 2017 | Beta launch of Fanfare App with 20,000 users. |
| August 2017 | Official launch of Fanfare App. |
| October 2017 | Fanfare App hits 150,000 downloads. |
| January 2018 | Official launch of Fanfare Brand App. |
| February 2018 | Preparation for ICO. |
| May 2018 | Private Sale starts. |
| July 2018 | PreICO sales starts |
| September 2018 | Crowdsale starts |
| January 2019 | Basic wallet to be up. |
| March 2019 | Complete Fanfare wallet. |
| June 2019 | Integration of wallet into the Fanfare platform functionality. |
| 3Q 2020 | Complete the Fanfare eStore |
Team
Author Details
Email: adria.parcerisas.albes@gmail.com
Telegram username: @clauming
Bitcointalk username: adriaparcerisas
Bitcointalk profile link: https://bitcointalk.org/index.php?action=profile;u=1870482
Ethereum address: 0x91707502A8DFDC523f7a6f2c218cC9a52777d5ad
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